Business

The Story Of How A Dog Chose The Cover Of A Borderlands Game, Sort Of

The cover art for Borderlands: The Pre-Sequel was chosen by one of the most unlikely of sources–a dog. Well, that’s partly true. With just months to go before the game was released in October 2014, the head of 2K Games–Christoph Hartmann–didn’t have a final cover for the game. Blood pressures were rising. Stress was mounting. Hartmann’s plan? Let his dog decide.Come from Sports betting site VPbet

Speaking with GameSpot, Hartmann recalled how this all went down. He brought together his marketing team who put around 40 mockups on the floor. He informed staff that his dog Sissi, named after the series of German films, would sit on the cover she wanted, and that would be the one sent to market.

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